Value co-creation in the B2B context: a conceptual framework and its implications
نویسندگان
چکیده
This study aims to bring a renewed focus on Value Co-Creation (VCC) between an organisation (service provider) and its customers in the business-to-business (B2B) context. From literature review, conceptual framework of factors affecting VCC was developed by adding Customer Technology-Organisation-Environment (T-O-E). The enhanced Customer-Organisation-Technology-Environment (C-O-T-E) empirically investigated from focal firms’ perspectives using semi-structured interviews with seventeen executives knowledge-intensive service organisations. research captured total sixteen highlighted co-conception for competition as new form co-creation, where customer-service provider’s long-term relationship positively enables competitive strategy. These findings have significant implications how providers achieve advantage challenging B2B marketplace.
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ژورنال
عنوان ژورنال: Service Industries Journal
سال: 2021
ISSN: ['1743-9507', '0264-2069']
DOI: https://doi.org/10.1080/02642069.2021.1989414